The opening experience
Finger access, comfort, and the interaction between a person and the beverage can are central to the development brief.
Easy Tab · Beverage packaging innovation
A better experience.
Starting at the opening.
Easy Tab is ICM’s flagship beverage can innovation, developed to improve finger access and make the everyday act of opening a can more comfortable.
Everyday products.
Meaningful room
to improve.
A beverage can is familiar. That familiarity can make the small challenges of using it easy to overlook. Easy Tab begins with attention to one of those moments: getting a finger beneath the tab and opening the can.
ICM’s work on Easy Tab connects the user experience with product geometry, manufacturing considerations, intellectual property development, and commercial relationships.
It is a focused example of our broader model: develop a proprietary innovation and build the system of expertise around it.
Easy Tab.
Better access.
Thoughtful development.
A practical purpose.
Connected development
Four considerations.
One coordinated effort.
Manufacturing fit
Tab design has to be considered alongside forming methods, production equipment, and the practical demands of beverage packaging.
Intellectual property
The work brings product design and manufacturing methods into a coordinated IP strategy developed with specialist counsel.
Commercial relevance
Consumer experience, partner requirements, and a practical route to adoption inform the opportunity for licensing and commercialization.
Licensing & industry collaboration
Explore the opportunity
with ICM.
For questions about Easy Tab, technical evaluation, manufacturing collaboration, or commercial opportunities, connect directly with Intellectual Capital Management.
Discuss Easy Tab